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Branding sessions aren’t just about showcasing products—they’re about showing the person behind the brand. That’s especially true for someone like Becky, the creative force behind Southern Cow & Craft.
This session took place in the golden light of Brooksville, where open fields and country fences matched the heart of Becky’s work: a blend of Midwest roots, Florida charm, and a whole lot of handmade love. From jewelry to custom signs, Becky’s work is filled with intention—and this shoot was all about capturing that.
Meet Becky – The Maker Behind Southern Cow & Craft
Becky grew up in Central Illinois surrounded by farmland and long winters, but her story found new ground in Florida more than 20 years ago. What began as a creative outlet—drawing, painting, crafting—eventually turned into a full-time passion project that now includes a full range of handcrafted goods, curated accessories, and vintage-inspired finds.
She’s raised a wonderful son, who’s now a huge part of her shop’s journey. And what started with a mural during the Gulf War (yes, she’s been making art that long!) is now a thriving small business focused on community, nostalgia, and one-of-a-kind pieces made with care.
Everything at Southern Cow & Craft is either handcrafted or selected with love—and Becky’s passion shows up in every detail.
The Brooksville Vibe – Country Roots, Clean Visuals
Becky’s session took place at Darby Farm—a gorgeous wedding venue in Brooksville, FL that aligned perfectly with her brand’s rustic-meets-modern aesthetic. The soft light, open skies, and weathered textures gave her products room to shine, while anchoring everything in that Southern Cow & Craft vibe she’s known for.
To help bring her vision to life, I helped her find a lifestyle model who could wear her pieces in a natural, relatable way. Having someone step in to showcase the accessories made the images feel even more dynamic, and took some of the pressure off Becky needing to do it all herself.
During the session, I focused on capturing a well-rounded collection of images, including:
- Product close-ups – The clasp on a leather bag, the glint of a stone, and the textures that make each piece feel handmade and special
- Lifestyle photos – The model styling her jewelry in soft light, wearing Becky’s favorite pieces with ease
- Behind-the-scenes candids – Real moments of Becky laughing, adjusting a display, and working hands-on with her products
These photos are now fueling her website, social media, pop-up banners, and printed materials for vendor events. Every shot reflects the same intentional energy she pours into her business—and I loved getting to be a part of it.ile elevating her professional presence.
What Makes a Great Branding Session?
If you’re a small business owner like Becky, here are a few ways to make the most of your branding session:
- Let your products tell a story. Choose a location and wardrobe that align with your vibe.
- Step into the frame. People connect more deeply when they can see and trust the face behind the brand.
- Plan for variety. Close-up details, lifestyle portraits, and behind-the-scenes content give you a content bank that lasts.
- Think bigger than your website. These images can be used for social posts, email campaigns, booth signage, and more.
Why This Session Stood Out
This shoot felt like photographing a friend—someone who knows who she is and what she’s building, but who still leaves room for creativity and play.
Becky was clear in her vision, open to ideas, and absolutely magnetic in front of the camera. Watching her bring Southern Cow and Craft to life on camera was such a joy, and I’m so excited to see how these images show up across her brand—from Etsy to Instagram and everything in between.
She’s building something real and beautiful, and I feel lucky to help document it.
She’s building something really special, and we were honored to be a part of that story.
Thank you for reading my blog. If you’re ready to elevate your brand visuals with a session that feels like you, click here to get in touch. And if you want early access to branding session availability and promos, join my email list to be the first to know.
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I absolutely love photographing women in business. There’s just something next-level about helping another woman step into her brand, own her message, and show up with total confidence. And this session with the powerhouse behind Sunflower Socials was all that and more.
Shot entirely in my Tampa photography studio, this branding session had that perfect balance of fun and fierce. We created a whole mix of content—from polished headshots to relaxed, lifestyle moments she can use across her social platforms, website, and marketing. The result? A gallery that feels authentic, aligned, and totally her.
Why Branding Photos Matter
Let’s be honest—your business is personal. It’s not just your product or service. It’s your energy. Your values. Your why. And your photos should reflect that.
That’s where branding sessions come in. With the right imagery, you can:
- Build instant connection with your audience
- Show up consistently and professionally
- Create content that actually feels like you
- Save yourself time and stress when it comes to marketing
This session was such a beautiful reminder of how powerful it is when a woman stands fully in who she is—and uses that to fuel her brand.
What We Shot (And Why It Works)
We kept the session relaxed, fun, and full of variety. We shot content that felt aligned with her tone and aesthetic—light, warm, confident, and a little playful. From flat lays to behind-the-laptop moments to power poses with her coffee in hand, it was the kind of session that gives you options for months.
That’s the beauty of doing branding photos in a Tampa studio—we’re not battling heat, wind, or busy public spaces. We’re able to curate the environment so every detail speaks to your brand.
Who She Is + Why You Should Know Her
Okay let’s talk about the amazing woman in front of the camera: the heart and mind behind Sunflower Socials. She’s a social media strategist and content creator who helps women-owned businesses get clear on their message and show up online with confidence.
From content planning and engagement strategies to full-on marketing support, she does it all—and she does it in a way that feels approachable, supportive, and straight-up smart. If you’re a small business owner who needs a content glow-up or someone to finally take the stress out of socials, she’s your girl
Tips for Your Branding Session
Whether you’re launching something new, refreshing your look, or just ready to stop hiding behind selfies and screenshots—here’s how to prep:
- Bring 2–3 outfits that feel like you—neutrals with pops of color work great
- Think about your content needs: Do you want lifestyle shots? Product photos? Headshots?
- Bring your tools of the trade—laptop, planner, coffee mug, anything that tells your story
- Be open to movement, laughter, and a little sass—it goes a long way on camera
And don’t worry if you’re not “good in front of the camera.” My job is to guide you, pose you, hype you up, and make you feel like the boss you are.
Ready to Book Your Own Branding Session?
Let’s create something that actually feels like you—and gets your business the love it deserves.
Your brand deserves photos that match your energy. Whether you prefer indoor or outdoor vibes, I’m here to help you create stunning content across Tampa. Let’s start planning your branding session!
Click here to get in touch