Branding sessions aren’t just about showcasing products—they’re about showing the person behind the brand. That’s especially true for someone like Becky, the creative force behind Southern Cow & Craft.

This session took place in the golden light of Brooksville, where open fields and country fences matched the heart of Becky’s work: a blend of Midwest roots, Florida charm, and a whole lot of handmade love. From jewelry to custom signs, Becky’s work is filled with intention—and this shoot was all about capturing that.

Meet Becky – The Maker Behind Southern Cow & Craft

Becky grew up in Central Illinois surrounded by farmland and long winters, but her story found new ground in Florida more than 20 years ago. What began as a creative outlet—drawing, painting, crafting—eventually turned into a full-time passion project that now includes a full range of handcrafted goods, curated accessories, and vintage-inspired finds.

She’s raised a wonderful son, who’s now a huge part of her shop’s journey. And what started with a mural during the Gulf War (yes, she’s been making art that long!) is now a thriving small business focused on community, nostalgia, and one-of-a-kind pieces made with care.

Everything at Southern Cow & Craft is either handcrafted or selected with love—and Becky’s passion shows up in every detail.

The Brooksville Vibe – Country Roots, Clean Visuals

Becky’s session took place at Darby Farm—a gorgeous wedding venue in Brooksville, FL that aligned perfectly with her brand’s rustic-meets-modern aesthetic. The soft light, open skies, and weathered textures gave her products room to shine, while anchoring everything in that Southern Cow & Craft vibe she’s known for.

To help bring her vision to life, I helped her find a lifestyle model who could wear her pieces in a natural, relatable way. Having someone step in to showcase the accessories made the images feel even more dynamic, and took some of the pressure off Becky needing to do it all herself.

During the session, I focused on capturing a well-rounded collection of images, including:

• Product close-ups – The clasp on a leather bag, the glint of a stone, and the textures that make each piece feel handmade and special
• Lifestyle photos – The model styling her jewelry in soft light, wearing Becky’s favorite pieces with ease
• Behind-the-scenes candids – Real moments of Becky laughing, adjusting a display, and working hands-on with her products

These photos are now fueling her website, social media, pop-up banners, and printed materials for vendor events. Every shot reflects the same intentional energy she pours into her business—and I loved getting to be a part of it.ile elevating her professional presence.

What Makes a Great Branding Session?

If you’re a small business owner like Becky, here are a few ways to make the most of your branding session:

• Let your products tell a story. Choose a location and wardrobe that align with your vibe.
• Step into the frame. People connect more deeply when they can see and trust the face behind the brand.
• Plan for variety. Close-up details, lifestyle portraits, and behind-the-scenes content give you a content bank that lasts.
• Think bigger than your website. These images can be used for social posts, email campaigns, booth signage, and more.

Why This Session Stood Out

This shoot felt like photographing a friend—someone who knows who she is and what she’s building, but who still leaves room for creativity and play.

Becky was clear in her vision, open to ideas, and absolutely magnetic in front of the camera. Watching her bring Southern Cow and Craft to life on camera was such a joy, and I’m so excited to see how these images show up across her brand—from Etsy to Instagram and everything in between.

She’s building something real and beautiful, and I feel lucky to help document it.

She’s building something really special, and we were honored to be a part of that story.

Thank you for reading my blog. If you’re ready to elevate your brand visuals with a session that feels like you, click here to get in touch. And if you want early access to branding session availability and promos, join my email list to be the first to know.